Pulse Candy: An Inspiring Success Story
How DS Group Created a Multi-Crore Brand from a Re 1 Candy
DS Group sold 750 crore units of Pulse candy at Re 1 each.
Pulse candy is a remarkable success story. Priced at just Re 1, it has grown into a multi-hundred crore brand in just nine years. The Dharampal Satyapal Group (DS Group) is thrilled with this achievement. They anticipate Pulse reaching Rs 1,000 crore in revenue within the next two years.
Our Journey
- Pulse candy has sold an impressive 750 crore units.
- Each unit is priced at Re 1.
- This has generated a revenue of Rs 750 crore in 2024-25.
The hard-boiled candy market in India is valued at approximately Rs 4,000 crore. Pulse candy holds a significant share of this market.
Looking Ahead
DS Group aims to expand the Pulse candy brand further. They plan to introduce new products, formats, and local flavors. This will help Pulse become even more popular.
Rajiv Kumar, Vice-Chairman of DS Group, shared some exciting updates:
- Pulse is the largest hard-boiled candy brand in India.
- It commands a 19% market share.
- The brand is growing at a rate of 15% each year.
Growth and Expansion Plans
Kumar is confident that Pulse will reach Rs 1,000 crore soon. The brand has been growing steadily since its launch in 2015.
DS Group plans to make Pulse a versatile brand. They want it to be suitable for various formats and occasions. They will achieve this by:
- Entering new product categories.
- Exploring innovative formats.
- Incorporating regional flavors.
The company will focus on brand development, consumer connections, and market coverage. They are also eyeing both domestic and international markets for expansion.
In India, they have a strong distribution network. It reaches over 35 lakh outlets across the country.
